Isn't that the point, though? If the food was better, I mean like a meal not a snack better, you wouldn't occasionally eat at the stadium? We went to a Steeler's game last year and they had amazing choices. The only thing bad about their food was deciding what to try. And with beer sales in stadium now, there are likely gonna be people that want a decent sandwich or dog to go along with it. Like when you see the guys at big venues grab a large sausage or brat and throw on a giant bun and then get a tong full of peppers and onions and start loading that puppy up. Or some pulled chicken/pork etc.
Just because we are using Sodexo, doesn't mean they can't change our menu around and offer better quality. They don't because they don't have to. If they don't sell a gd thing for a season, they might change their minds.
I don't understand why we'd have to spend a ton of money to do it ourselves. Let everything sold be contracted out on bid. Then you just need a coordination team to keep track of license and collect our portion. The sales would be staffed by each bidders employees. Right now Sodexo is employing people to do this and charging us for them, too. Anytime there is a middle man, the middle man is getting the bulk of the profit. That money would be better split between the food producers and the school.
honest question, if your solution was such a financial windfall as you suggest (us getting more of the profit) why does literally no other fbs or nfl team do that? texas makes money hand over fist, but uses sodexo.
there just isn't enough money in it to go that route. we'd have to hire people to oversee the contract/financial part of it, we'd have to hire people to prep, cook, and serve all of the big green room and suites, we'd have to hire people to run around making sure things are going smoothly at all the concession stands on game day, etc.
of course, this is all assuming that we have enough restaurants that'd be willing to pay whatever fees/% we ask for to setup a concession stand. considering, that anyone other than a hot dog or pizza vendor is free to do so these days and no one has, i'd say they just might not be that interested.
the solution to our crap food situation isn't to do something no one else is even doing, it's to open up our contract the next time it's up and encourage centerplate and others to bid against sodexo to get the best possible outcome.