I just placed an order for some woodworking stuff I "needed". You can see the total impact to the BG, so far it's $1,263. Almost $11 from me so far.
Doesn't sound like much, but just think it every person who attends a game (or is enrolled at Marshall) signed up for this. On average, Prime customers spend $1,500 a year on Amazon while non Prime people spend $700. So the average person spends about $1,000 a year on Amazon. If you could get 20,000 people to buy through Smile that would be $100,000 a year. That sounds like a lot of people, but if every die-hard Marshall fan signed up and just got their extended family members to sign up, that number is very obtainable.
Now, to take it a step further, get businesses that buy through Amazon to sign up.