Topic: Marshall University Extends Partnership with IMG College

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ATHLETICS NEWS

Marshall University Extends Partnership with IMG College

Agreement extended through 2026

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July 25, 2017

HUNTINGTON, W.Va. - Marshall University has reached an agreement with IMG College to extend its multimedia rights partnership through 2026, the school announced Tuesday. Marshall and IMG College, partners since 1998, were in the middle of a 10-year agreement that was to conclude in 2021.

The extension provides Marshall a substantial boost in revenue and IMG with exclusive rights to various new platforms and initiatives, including the creation of Marshall's in-house athletics magazine, Thundering Herd Illustrated.

"We are thrilled to continue a longstanding partnership with IMG College," Marshall Director of Athletics Mike Hamrick said. "We share values with IMG College and know that, together, we have a bright future together in athletics. Their reputation is well known in the industry, and they do a great job of understanding our demographic and making sure that they service the needs of our corporate sponsors. We are pleased we can continue our association over the next decade."

As part of the agreement, IMG will continue overseeing exclusive management of the Thundering Herd IMG Radio Network, in-venue signage and promotions, video board features, hospitality, game day displays, digital solutions, television coaches' shows and specials, publications, social media platforms and the right to grant use of Marshall Athletics marks and logos.

http://www.herdzone.com/genrel/072517aaa.html